Privacy Policy
Last updated: 7 November 2026
Short version: I only collect what I need to show you your results, send you the emails you signed up for, and coach you if you become a client. I never sell your details. You can unsubscribe or ask me to delete your data at any time.
Who I am
This site, socialday.meechmalo.com and the protein calculator are run by Meech Malo, trading as Social Athlete (also known as Built By Meech), based in the UK. For anything to do with your data, email meechmalo@gmail.com.
What I collect, and why
| What | Why |
|---|---|
| Your email and first name, when you use the Social Day calculator, the protein calculator or the newsletter signup | To show you your results and send you my Sunday email. You agree to this when you sign up, and can unsubscribe from any email. |
| Your calculator answers: age, height, weight, sex, activity, goal, and what you drink or eat on a night out | To work out your numbers. They are saved in your own browser so you don't have to type them again. Only your email and first name are sent anywhere, to Kit. Your body numbers stay on your device. |
| Your coaching application, through my Stan Store form | To see whether coaching is a fit and get back to you. |
| Client details, if you become a coaching client: progress photos, check-ins, health information you choose to share, payment details | To deliver your coaching. Photos and results are only ever used in marketing with your permission. |
| How you use these sites, through the Meta Pixel, only if you accept cookies | To see how many people use each page and tap through, and, if I run ads, to show them to people who have visited. |
Who helps me handle it
- Kit (kit.com): sends my emails and holds the email list.
- Netlify (netlify.com): hosts the sites and keeps a backup copy of email signups.
- Stan (stan.store): runs my coaching application form and free downloads.
- Stripe (stripe.com): takes coaching payments. I never see your full card details.
- TrueCoach and WhatsApp: deliver coaching plans and messages to clients.
- Meta (Facebook and Instagram): the Meta Pixel described above.
- YouTube: plays the testimonial video, using its privacy-enhanced mode.
Each of these follows its own privacy policy. Some may store data outside the UK, under the safeguards UK law requires.
Cookies and browser storage
socialathleteprogram.com, the protein calculator and the Social Day calculator use the Meta Pixel, which sets cookies. It only loads if you tap Accept on the cookie bar, and you can change your mind by clearing your browser data. The calculators save your answers in your browser's own storage on your device, so they're there next time. Clearing your browser data removes them.
How long I keep it
Email signups are kept until you unsubscribe or ask me to delete them. Client records are kept for as long as you're coaching with me, and for a reasonable time afterwards for my business records.
Your rights
Under UK data protection law you can ask to see the data I hold on you, correct it, have it deleted, or object to how it's used. You can withdraw consent to emails at any time with the unsubscribe link in every email. To do any of this, email meechmalo@gmail.com. If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If this policy changes, the new version will be posted here with a new date at the top.