1:1 Online Coaching

Fat loss and muscle. Without giving up your social life.

1:1 online coaching for busy professionals and shift workers in their late 20s and 30s, in the UK and worldwide.

Coaching built around the dinners, pints and nights out you were always going to have anyway. Your plan, your coach, every week.

£200 every 4 weeks Cancel any time No minimum term

Apply for coaching Short application. No obligation.

"The Social Athlete Program was exactly what I needed; a system that fit around a regular person's unpredictable life and not a cookie cutter plan with no extra support."

Deaglan · Dropped 6kg in 6 weeks

Before

After

Drag to compare
Dropped 6kg and gained 2kg of muscle in 12 weeks, working a banking job

The Story

All my life I've either been skinny, fat, or both.

Bulked, got fat. Cut, went back to skinny. Years of that.

A First Class Honours degree in Sport and Exercise Science and a lot of trial and error later, I cracked it.

Now I look like I train. I eat out, drink with my mates, travel for work, and the gym gets three hours a week. Not my whole life.

That is what I coach: the result, without dismantling the life you have already built.

The Problem

Why it hasn't worked yet

You are good at your job. You are not good at this yet. That is not a character flaw. Generic plans, apps and "eat less, move more" fail for the same three reasons.

No accountability

A PDF doesn't notice when you stop opening it. Nobody is watching, so nothing changes when you drift. And you will drift.

Plans built for robots

Most plans assume you have no client dinners, weddings or Friday drinks. The first normal week blows them apart, and you quit.

No education

You were handed rules, not reasons. So when the plan ends, the results end with it. Rented results, not owned ones.

The System

Social Days and Non-Social Days

Your week gets split in two. Both are planned. Neither is a failure.

Non-Social Days

The days that build the result

Structured meals and macros that hit your targets without weighing lettuce
Simple, repeatable, boring in the best way

Social Days

Planned for, not apologised for

Client dinners, nights out, drinks, travel, all mapped in advance
You order at the table like a normal human
No guilt, no "starting again Monday", no damage control

Nothing you tried before was wrong. It just never had a Saturday in it. This does.

The Coaching

What you get

One coach, one plan, built around how your week actually goes. It moves when your week does.

Your own training planThree hours a week. Three sessions, an hour each. Written for you and your gym, in the TrueCoach app. If you've got more time than that, we'll use it. Three is the floor, not the target.
Your own nutrition planBuilt on Social Days and Non-Social Days, so dinners, drinks and nights out are already accounted for.
24/7 WhatsApp accessMenu in front of you and not sure what to order? Message me.
Wednesday check-inA midweek touchpoint so the week gets adjusted before it drifts, not after.
15-minute call once a weekYou book it. We go through your training, your progress and your weekly form, then set up the next week.

1:1 Coaching

£200every 4 weeks

Rolling. Renews every 4 weeks
No minimum term. Cancel any time
Training and nutrition plan in TrueCoach
WhatsApp, Wednesday check-in, weekly call

Apply for coaching Roughly £7 a day. Less than the round you were going to buy anyway.

Results

Proof it works in the real world

Full-time jobs, shifts, social lives. All of it kept.

Work shifts? See how the coaching fits around your rota.

Going out this weekend? How to lose fat and still drink.

Busy job? How the coaching fits around it.

Deaglan

Dropped 6kg in 6 weeks, working a desk job. Got faster over 5k in the same six weeks.

Odhran

Dropped 5.3kg in 6 weeks, working 12 hour shifts

BeforeAfter

Mijo

98kg to 82kg, 12 weeks in

BeforeAfter

Airo

96kg to 84kg, 8 weeks in

Faces blurred. My clients' privacy comes first.

Rory

In his own words

Honest Filter

This isn't for everyone

1:1 coaching only works when the fit is right on both sides. Read both before you apply.

This is for you if

You can put £200 every 4 weeks into this without a conversation at home
You've got dinners, drinks or nights out most weeks that you aren't giving up
You already know roughly what to do, you just can't do it around your life
You can give three hours a week to training. Three sessions, an hour each

This isn't for you if

You want a quick fix with no effort
You can't commit three hours a week
You want someone to tell you what you want to hear
You aren't willing to be consistent

No Hard Sell

How you start

Apply

A short form: where you're at, your week, what you want. Two minutes.

We talk

I get back to you personally. Some people sort it in a message, some want a quick call first. Your call.

Start Monday

Onboarding form, TrueCoach login, your week one plan and your WhatsApp line. Then we're off.

Free Tools

Not ready yet? Start here

The same thinking the coaching runs on, free.

The Social Day SystemPlan a night out without losing the week. Pick your drinks, see exactly how to balance it.

Protein CalculatorHow much protein you actually need, worked out in ten seconds.

FAQ

Straight answers

"I don't have time."

Three hours a week. Three sessions, an hour each. If you've got more time than that, we'll use it. Three is the floor, not the target. One midweek check-in and one 15-minute call a week. Everything else fits around you.

"I've got a lot on socially."

That's exactly what Social Days are for. Dinners, drinks and nights out get planned in advance, not apologised for after. An unpredictable week isn't a problem. It's something we plan for.

"I've tried programmes before."

Nothing you tried before was wrong. It just never had a Saturday in it, and nobody adjusted it when your week changed. This does both, every week.

"How much is it, and can I cancel?"

£200 every 4 weeks. It's a rolling subscription with no minimum term, so you can cancel any time and it simply won't renew.

"Is it all online?"

Almost all of it. Your plan is in TrueCoach, check-ins are on WhatsApp and calls are booked online, so you can be anywhere in the UK or anywhere in the world. If you are local to Belfast, we can sometimes do in-person sessions together, agreed at the time.

"What happens after I apply?"

I read it and get back to you personally. If it's a fit, we either sort it in a message or jump on a quick call, whichever you prefer. If it isn't, I'll tell you, and point you to something free instead.

Your Move

Keep the nights out. Lose the gut.

Picture a few months from now: your clothes fit right, and you didn't miss a single dinner, pint or night out to get there.

Apply for coaching £200 every 4 weeks. Cancel any time.